Our color palette is built with our core principles and guidelines as its foundation. We are committed to complying with WCAG AA standard contrast ratios.
Add value to the page
Use more than colour alone to convey information (Be mindful of color blind / greyscale users)
Be mindful of color psychology values (e.g. Red is danger/bad/stop) vs cultural values
Create a ‘candy shop’ effect
Overload the user and create confusion